DIFFERENCE BETWEEN SELLING AND MARKETING
DIFFERENCE BETWEEN SELLING AND MARKETING
The old sense of making a sale is telling and selling, but in a new sense, it is satisfying customer needs. Selling occurs only after a product is produced. By contrast, marketing starts long before a company has a product. Marketing is the homework that managers undertake to assess needs, measure their extent and intensity, and determine whether a profitable opportunity exists. Marketing continues throughout the product’s life, trying to find new customers and keep current customers by improving product appeal and performance, learning from product sales results, and managing repeat performance. Thus selling and advertising are only part of a larger marketing mix-a set of marketing tools that work together to affect the marketplace.
| No. | Marketing | Selling |
| 1 | Marketing includes selling and other activities like various promotional measures, marketing research, after-sales service, etc. | Selling is confined to the persuasion of consumers to buy a firm’s goods and Services. |
| 2 | It starts with research on consumer needs, wants, preferences, likes, dislikes, etc., and continues even after the sales have taken place. | Selling starts after the production process is over and ends with the handing over of the money to the seller by the buyer. |
| 3 | The focus is on earning profit through the maximization of customer satisfaction. | The focus is on earning profit through maximization of sales. |
| 4 | The customer’s need is the central point around which all marketing activities revolve. | Fragmented approach to achieve short-term gain. |
| 5 | It is an integrated approach to achieving long-term goals like creating, maintaining, and retaining customers. | All activities revolve around the product that has been produced. |
| 5 | Stresses on needs of a buyer. | Stresses on needs of the seller. |
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