What two main ad formats can be used in a google display ads campaign?

The two main ad formats that can be used in a Google Display Ads campaign are:

  • Responsive display ads
  • Uploaded image ads

Responsive display ads are the most popular ad format on Google Display Ads. They are automatically created by Google based on the assets that you provide, such as images, headlines, and descriptions. Google then tests different combinations of these assets to find the ones that perform best for your audience.

Uploaded image ads are created by you. You can use any image format that is supported by Google Display Ads, such as JPG, PNG, and GIF. Uploaded image ads can be more time-consuming to create than responsive display ads, but they give you more control over the look and feel of your ads.

Which ad format is best for you will depend on your goals and budget. If you want to save time and effort, or if you don't have the design resources to create your own ads, then responsive display ads are a good option. If you want more control over the look and feel of your ads, or if you have a specific creative vision, then uploaded image ads may be a better choice.

You can also use both responsive display ads and uploaded image ads in the same campaign. This allows you to test different ad formats and see which ones perform best for your audience.

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