What is a purple alert?

What is a purple alert?

A Purple Alert is for missing adults with mental, cognitive, intellectual or developmental disabilities, not related to substance abuse or Alzheimer's or dementia-related disorders, which are in the Silver Alert section. Notifications go to the media, road signs, lottery terminals and those who have signed up.

"It's like bringing it home a bit more, because I know what it feels like when your loved one goes missing."

With Purple Alert, local law enforcement must decide that the matter is at risk of bodily harm and can only return safely through their intervention.

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